Smith earned a masters degree in business, has lived and
worked in the United Kingdom, worked in the area of
marketing and branding for 15 years and has spent over four
years as an entrepreneur and CEO of The ADS Agency. Smith
also shared her significant number of social media followers
on Facebook, TikTok, YouTube, Twitter and Instagram.
“It’s a pleasure to be here today, and to connect with you
today,” said Smith immediately following the introduction.
The webinar focused on five key social media points:
meaningful audience growth takes time so adjust your
expectations; consistency is important but not at the price
of quality engagement; say “yes” to vanity metrics because
it all comes down to your target; you have to stand out and
this means taking a moment to do your competitive research
and also the game is not sales but relationships.
“Social media isn’t always mission first, but we want to
perform well and service our clients with excellence. People
need to see us and know it’s your business. We are the face
of our company and customers should know who you are and
what you offer,” explained Smith.
According to the presenter Facebook, YouTube, Instagram,
LinkedIn, TikTok and Twitter have the largest number of
users and entrepreneurs should develop a plan to utilize
each social media platform. Facebook has 2.8 billion users,
2.3 billion YouTube users, 1 billion Instagram users, 740
million LinkedIn users, 689 million TikTok users, and 353
million Twitter users.
“You really have to pay money to play on Facebook and
Instagram, even $50 per month towards advertisements will
make a difference. You have to share your story and share
about your business. You don’t need to have expensive
equipment, you just need your phone, a $15 tripod and a
simple microphone. Instagram is a must for entrepreneurs
because Instagram is a visual space while Twitter is where
connections happen. Also create a business profile on
LinkedIn that you can connect to your personal page,” said
The presenter discussed types of content to post on social
media and data that entrepreneurs can receive from social
“It’s not just about posting, it’s about quality engagement.
Take time, at least 30 minutes on Instagram to research
likes and comments from your target audience. View hashtags
and who is your competition. Also check your status or data
on each social media platform and Google, you can gather
information on key metrics and track that data over time.
This includes leads, views and followers,” concluded Smith
For additional information about The ADS Agency visit
www.theadsagency.com, for additional information about
www.toledoaacc.org and for additional information about
ASSETS Toledo visit