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A Black History Moment – Jesse Jackson in the 1980s

By Fletcher Word
Sojourner’s Truth Editor

Last week, we took a look at some of the significant events of the 1970s and the infancy of the post-Civil Rights era – the achievements of athlete Hank Aaron and actor Cicely Tyson along with the political successes of local and national elected officials.

Following those successes in the 1980s the Rev. Jesse Jackson reached for another level. He ran two campaigns for president, in 1984 and 1988, and became the second Africa American to mount such an effort. following Congresswoman Shirley Chisholm’s 1972 campaign.

Born in 1941 in Greenville, South Carolina, Jackson would prove to be both an accomplished scholar and athlete. Forsaking a minor league baseball contract upon graduation from high school, he entered the University of Illinois on a football scholarship. After his second semester there, he transferred to North Carolina AT&T, an HBCU, in order to play quarterback and to participate on a competitive public-speaking team.

During his college days, Jackson joined the efforts of the Civil Rights movement – sit-ins at the Greenville, South Carlina library, for example. After college, he started working for Dr. Martin Luther King, Jr. and took part in the Selma to Montgomery marches, took a leading role in the Southern Christian Leadership Conference which eventually led him to assuming control of the Chicago branch of the SCLC economic program, Operation Breadbasket, and to national director of that program in 1967.

He founded Operation PUSH in 1971 – and became increasingly active in efforts to pressure large corporations to re-evaluate their hiring and purchasing practices.

In 1984, Jackson started the Rainbow Coalition which would eventually merge with PUSH.

Jackson announced his first run in November 1983 and political observers and pundits immediately wrote off his chances. He was regarded as a fringe candidate because he was Black and was far too liberal for the American electorate, whose political leanings are often characterized as being center-right.
 

Nevertheless, Jackson did unexpectedly well. He ended up with 18.2 percent of the primary votes, finishing third behind the eventual Democratic Party nominee former Vice President Walter Mondale, and the runner up Senator Gary Hart.

Jackson actually won caucuses and primaries in Louisiana, the District of Columbia, South Carolina and Mississippi. He also garnered the more votes in the Virginia primary than any other candidate although he finished second in delegates behind Mondale.

In 1988, Jackson was poised for even greater success on the campaign trail – he was better financed and better organized than he had been four years earlier. He would double his 1984 results.

Jackson began the season by winning the Michigan caucus with 55 percent of the votes and was the front runner heading into Colarado but lost there to Massachusetts Governor Michael Dukakis. He then lost Wisconsin to Dukakis and never caught up again. However, he ended up with a total of 6.9 million primary and caucus votes and won 11 contests – Alabama, the District of Columbus, Georgia, Louisiana, Mississippi, Puerto Rico, Virginia, Delaware, Michigan, South Carolina and Vermont. He also did well in Alaska and Texas.

Jackson’s liberal platform included such items as: creating a Works Progress Administration to rebuild infrastructure, scaling down the War on Drugs, eliminating Reagan tax cuts, cutting defense spending, sanction South Africa as a apartheid nation, declaring a nuclear freeze, re-instituting Roosevelt-era New Deal farms programs, creating a single-payer universal health care system, ratifying the Equal Rights Amendment, increasing federal funding for public education, enforcing the Voting Rights Act and supporting formation of a Palestinian state.

With the exception of the South Africa sanctions issue, none of Jackson’s proposals made it into the Democratic Party platform in either 1984 or 1988 but virtually all are still pushed by the progressive wing of the Party and Jackson’s political influence has not waned over the years.
 

 

   
   


Copyright © 2021 by [The Sojourner's Truth]. All rights reserved.
Revised: 02/11/21 09:13:07 -0500.


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