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The Second Annual Midwest Beauty and Fashion Expo

After it was postponed due to a snowstorm on Sunday, December 11, PozativProMotions.com and Hair Channel TV presented the second annual Midwest Beauty and Fashion Expo. The event took place on the rescheduled date of Monday, December 12 at The Toledo Club.

Businesses from all over Ohio and Michigan and one from as far away as Maryland came to the expo to gain new clientele. Essential Shoes, Fly Junkie Clothing, Michael David Menswear, Sassy and Chic Boutique, AlTiMiRa Books, Santigo Bakery Inc. and Ladies 1st Boutique had a wide selection for patrons seeking gifts for the upcoming holiday.

The event opened with a fashion presentation by the Barbavian Collection by Jacquie Barbavian from Michigan. The line featured designs from African print tunics to a his-and-hers matching blue fur coat set. That was followed by Fly Junkie Clothing by Damar Grier, with the models sporting custom tees, tank tops and hoodies from the up and coming line. Music was played by DJ Jay Roc as the models walked the runway.

The Midwest Make-Up Battle was the main highlight of the evening. Celebrity judge Joscynthia Mason, flew in from Atlanta; Master Makeup Artist, Angeleah Speights joined the panel from Michigan; and Transform My Beauty Salon owner, Keisha McCoy (who missed a flight to Atlanta to be stand in judge for international model Runa Lucienne). Their job was to decide, based on skill, who would be the chosen as the best MUAs in the Midwest.

The competing make-up artists were Taleah, Jayvia Badgett, Walter Lucas, Terricka Mathis and Char Smith. They pushed their skills to the limit by working on models who they had never met before, to win the Natural, Glamour and Fantasy categories. The audience looked on as they spent 30 minutes on the first two challenges and 45 minutes on the final one.

By the conclusion of the battle, Taleah (a first-time competitor) had garnered the first place "Golden Brush Award" much to her surprise. She also received the grand prize which included a two-day/one-on-one Master Make-Up Class with Angeleah, a day to shadow Joscynthia at the Bronner Bros Hair Show 2017, as well as a photo shoot with celebrity director Diego Cruz.

Char Smith won 3rd place and received a $150 gift bag from Bare Minerals. Walter Lucas won 2nd place along with a $200 Sephora gift box. Lucas also walked away with the coveted, Vivian Turski People's Choice Award, for the second year in a row. Vivian Turski, was a Master Stylist and beloved woman, who passed away in 2015. Turski's daughters, Fannie Ragland and Alicia Turski, presented the award to Lucas in honor of their mother's memory.

Special thanks to the event sponsors: The Toledo Club, The Models of QM•IT Agency Sephora, Bare Minerals, Lillie Mae Candles, Glam Candi Beauté Bar and Boutique, Lance Self at Taylor Hyundai, Kristy Dutton at iHeartMedia, White Knight Limousine, Elements of Style, Adonis Lavale Photography, Her Walk In Closet Boutique, Priceless Designs, Donn Cuttz, The Sojourner’s Truth, The Spot Mart, Lee's Beauty Supply, John Huntley, The Cut and Style Studio Make-Up Boutique
 


Event Co-Founder, Corvette Derden; Celebrity Judge, Joscynthia Mason; Model featuring Fantasy Makeup by Walter Lucas (pictured) next to Fannie Ragland; Makeup model, Alisha Turski; Event Co-Founder, Monique Ward; Judge, Angeleah Speights; Judge Keisha McCoy


Midwest Make-Up Battle 3rd Place Winner, Char Smith_ CelebrityJudge, Angeleah Speights_ 1st Place Winner, Taleah_ 3rd Place Winner, Walter Lucas_ Celebrity Judge, Joscynthia


Terricka Mathis poses with model, Charmeka Jenkins, after completing at a natural look


Jayvia Badgett


Judge Angeleah Speights looks on as Midwest Make-Up Battle Contestant, Taleah, applies makeup on model.

 

Photos Courtesy Adonis Lavale Photography

 

The third annual Midwest Beauty and Fashion Expo and Midwest Make-Up Battle will be held in June 2017. The date will be announced in January 2017. For more information or to be a part of the next event as a sponsor, vendor or competing MUA, call 419.333.1272 or email pozativpromo@gmail.com for more details.  
   
   


Copyright © 2015 by [The Sojourner's Truth]. All rights reserved.
Revised: 08/16/18 14:12:39 -0700.


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